An online mutual fund investment portal simplifies SIP (Systematic Investment Plan) management by allowing users to start, pause, or modify SIPs digitally. It sends timely reminders, auto-debits amounts from linked bank accounts, and tracks SIP performance. Investors can view their SIP calendar, upcoming installments, and total invested amount in real-time. The portal also helps optimize SIPs by suggesting fund switches or top-ups based on market trends. Through automation and transparency, an online mutual fund investment portal ensures disciplined and goal-oriented investing via SIPs.